Weetabix East Africa launches new promotion to target Gen Zs, announces Ksh.273M investment
citizen.digital
منذ ساعتين
Research on Gen Z food choices has forced Weetabix East Africa to reposition its flagship biscuit as an ‘anytime’ food that can be consumed as a meal, snack, or dessert, a ready-to-eat cereal at any time of day, including for lunch or dinner.
