Personal care spending: Ghana to post fastest growth of 18% year-on-year – Fitch Solutions - MyJoyOnline
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In 2025, the UK-based firm forecast the Sub-Saharan Africa (SSA) region to spend US$14.8 billion on personal care products across 10 selected markets (South Africa, Kenya, Uganda, Ghana, Namibia, Cameroon, Ethiopia, Mozambique, Botswana, Zambia and Gabon).
