Gen Zs biggest Kenyan consumers as spending set to hit Ksh.4.4 trillion: report

citizen.digital
منذ 3 أيام
Gen Z is emerging as the biggest spenders in Kenya, according to new research projecting that over 17 million consumers in the generation born between 1997 and 2012 will spend Ksh.4.4 trillion (US$34 billion) on goods and services in 2025.