Under the swaying palms and coastal breeze of Mombasa, Kenya, history is being written — and told — with clarity, conviction, and celebration. The African Public Relations Association (APRA) is marking 50 years of professional evolution and continental impact. The 36th Annual APRA Conference, held from June 9–13, 2025, is no ordinary gathering. It is a defining moment for public relations in Africa — a golden jubilee reflection of how far we’ve come, and a powerful vision of where we are headed. With over 700 delegates from across Africa and beyond, the conference, themed “Transforming Africa through Safe and Responsible Digital Communication,” is living proof that public relations on the continent is not only thriving but also positioning itself at the very heart of Africa’s transformation story. I write from Mombasa as the one of the privileged PR practitioners from Ghana to witness and document this momentous chapter of our shared professional journey. I am serving as a conference rapporteur.
