As the world marks World Public Relations Day 2025, the Institute of Public Relations (IPR), Ghana is urging communicators to rise above misinformation and mistrust, and to reaffirm their purpose — not merely to publicise, but to foster clarity, connection, and credibility in service of humanity. The global community is reflecting on the critical role of PR professionals in today’s divided world, under the theme, “Building Bridges & Navigating Polarisation”.